Columbia, S.C. -- Managed Healthcare Executive magazine is featuring BlueCross BlueShield of South Carolina CEO M. Edward Sellers in its May issue.
In a story titled "Built to Scale: BlueCross BlueShield of South Carolina CEO Ed Sellers Keeps the Wheels Turning for This Diversified Plan," the magazine reports on the company’s launch of numerous health and technology subsidiaries in recent decades in a bid to grow beyond private health insurance. In addition, the company has built an enterprise with a fluid, scalable platform so it can react to opportunities and change scope quickly.
As an example, the article notes the success of BlueCross subsidiary, Palmetto GBA, in ramping up a 1,000-seat call center for 1-800-MEDICARE in 10 days, after the call volume during the May 2004 launch of Medicare discount drug cards overloaded the existing help line.
The article cites technology advancements developed by the company, such as STATchat and Companion Direct Point of Care. STATchat is a Voice over the Internet (VOIP) function available to doctors’ offices for calling BlueCross through the company’s Web site, SouthCarolinaBlues.com. Companion Direct Point of Care is a retail healthcare and financial transaction swipe card system offered by subsidiary Companion Technologies to medical facilities for checking eligibility, real-time claims adjudication, and credit card payments.
Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina was founded in 1946 and now serves 21.5 million customers nationwide through its private insurance and government contracts, including Medicare and the military TRICARE health plan. The company also provides claims processing and customer service to other health insurers. It is an independent licensee of the Blue Cross and Blue Shield Association.
Managed Healthcare Executive, published by Advanstar Communications, is a monthly magazine specializing in in-depth reporting on the business of healthcare. This month’s cover story may be found at http://www.managedhealthcareexecutive.com/sellers.