Columbia, S.C. – BlueCross BlueShield of South Carolina has named William S. Igleheart as vice president of marketing and sales for the company’s small group and individual insurance unit.
With more than 30 years’ experience with insurance companies, Igleheart has senior level leadership in market research, marketing campaigns, product introductions, sales, distribution channel management, direct marketing, advertising, customer relations and service.
Previously, he has lived in Dallas, Atlanta and Hollywood, Fla., working for BlueCross and other national insurance companies as well as in group health brokerage.
“As we work to continue to provide individuals and small businesses affordable health insurance through our flexible BlueSpectrumSM plans, Bill Igleheart has an excellent background for bringing ideas to the table to help get those products more visibility,” said Jim Deyling, senior vice president of the company’s small group and individual insurance unit.
Igleheart earned a bachelor’s degree in finance from Muskingum College, New Concord, Ohio. His past community service includes serving as president elect of the Brookhaven Rotary Club, Atlanta, and working in youth sports programs in Dallas and Atlanta.
Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina and its family of companies include more than 20 subsidiaries involved in health insurance services, U.S. DoD health program and Medicare contracts, and other insurance and employee benefits services.