Columbia, S.C. – In observance of national Colorectal Cancer Awareness Month in March, BlueCross BlueShield of South Carolina encourages its members to get their fully-covered preventive screening and is funding screening programs for the uninsured in South Carolina.
BlueCross is teaming with the South Carolina Gastroenterology Association and CVS Caremark to initiate a public awareness campaign in March to encourage screening for colorectal cancer.
“Colon cancer is the second leading cause of cancer deaths in South Carolina, which is a travesty because most are preventable,” said Dr. Laura Long, BlueCross’ vice president of clinical quality and health management. “We urge our members to get their screenings, and we hope our donation will help the uninsured get screenings.”
This year, the company has added $20,000 to fund screenings for the uninsured through the S.C. Gastroenterology Association (www.scgastroassn.com) and the University of South Carolina’s Cancer Research Center (www.cccr.sc.edu). Uninsured individuals can call 803-939-4174 for more information.
In recent years, BlueCross included coverage of preventive screenings for adults ages 50 and older, following national medical society guidelines, in its basic insurance plans for individuals. In addition, the BlueCross BlueShield of South Carolina Foundation (www.bcbsscfoundation.org) funded screenings for the uninsured in Anderson, Abbeville, Laurens and Greenwood counties.
Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina and its Foundation are independent licensees of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 30 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and the philanthropic Foundation that funds programs to improve health care and access to health care for South Carolinians.