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Naumoff Heads Coastal Region Marketing for S.C. BlueCross

March 11, 2011

Columbia, S.C. – BlueCross BlueShield of South Carolina has appointed C. Scott Naumoff director of large group marketing for the Charleston region, covering 12 counties.
 
Scott NaumoffBlueCross’ Charleston region includes Horry, Georgetown, Berkeley, Dorchester, Charleston, Colleton, Beaufort, Jasper, Hampton, Allendale, Barnwell and Bamberg counties. Naumoff is responsible for marketing and sales for groups of 50 employees or more. The regional office is located at 1180 Sam Rittenberg Blvd. in Charleston.
 
Naumoff recently joined the company in that position. He previously owned and operated a brokerage firm for a year and worked for 19 years in San Francisco and Charlotte, N.C., for WellPoint, an independent licensee of the Blue Cross and Blue Shield Association.
 
“As BlueCross rolls out exciting tools such as our unique treatment cost calculator integrated with a group’s health plan, Scott Naumoff has the expertise to show how companies can improve their health plan performance,” said Matt Shaffer, a BlueCross senior vice president.
 
A graduate of Auburn University with a bachelor’s degree in business administration, Naumoff has held community service leadership positions with Holy Trinity Athletic Association and Weddington Athletic Association, both in Charlotte. He graduated high school from May River Academy (now Hilton Head Prep), Hilton Head, S.C.
 
Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 40 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.

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