Natural Blue — Holistic Health Choices

Look what Natural BlueSM can do! It's a value-added feature of BlueCross BlueShield of South Carolina's health plans. You can visit our extensive discount network of complementary and alternative medicine professionals — just because you're a BlueCross member!

We're giving our members access to a credentialed network of acupuncturists, massage therapists, chiropractors, dietitians, fitness clubs and exercise centers in South Carolina and throughout the country.
Natural Blue also gives BlueCross members access to the ChooseHealthy online store discount program. You can take advantage of substantial savings on vitamins and supplements, diet and sports nutrition, home fitness equipment, books, videos, DVDs and much more.

Natural Blue is convenient and easy for our members to use.

  • You can directly access services from participating professionals and may change professionals at any time.
  • You pay the member rate directly to the health care professional. 
  • You simply show your ID card to receive your discount.
  • There is no additional paperwork to complete, other than the usual patient history and documentation forms.
  • There are no annual limits to this access program.
  • You can purchase a variety of products by visiting ChooseHealthy.

Learn more about Natural Blue.

Locate Health and Wellness Practitioners

Enjoy Natural Blue discounts at these alternative health specialists:

  • Chiropractors
  • Massage therapists
  • Fitness centers
  • And more!

To find a participating Natural Blue professional near you, search for a participating health and wellness practitioner online. 

Supplements and More

Learn more about nutritional supplements and other products at a discount. Or get more information on the latest alternative medicine and wellness research, step-by-step alternative treatments and care, and much more.