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BlueCross Hits the Road: New RV Brings Health Insurance Options to SC Residents

September 20, 2013

Columbia, S.C. – BlueCross BlueShield of South Carolina today introduced the South Carolina BLUESM mobile unit, designed to bring health insurance choices to people across the state.

The BlueCross wrapped 40-foot RV will show up at events and locations all over South Carolina. It’s a traveling retail center where both current and prospective BlueCross customers can learn about changes in health insurance under the Affordable Care Act.

Unique in South Carolina, the SC BLUE mobile unit is one of many efforts by BlueCross to provide health insurance information in a comfortable environment. Consumers can get face-to-face service, shop for insurance or make payments on an existing policy.

“The process of purchasing health insurance is changing. With the individual insurance mandate of the Affordable Care Act fast approaching, consumers are navigating a shopping experience that is new to a lot of them. Our retail strategy, including launching SC BLUE mobile and opening stores, is an innovative approach intended to make this process less confusing,” said Terry Peace, senior vice president of small group and individual insurance.

Employees on the RV can help people purchase policies from BlueCross BlueShield and BlueChoice® HealthPlan of South Carolina. The RV will travel to sporting events, festivals, fairs and other local venues. Here are some of its scheduled appearances this fall:

Community Events

Sept. 21 – Palmetto Capital City Classic, Williams-Brice Stadium, Columbia
Sept. 28 – Color Me Rad 5K, Columbia
Sept. 28 – Euphoria festival, downtown Greenville
Oct. 5 – USC vs. Kentucky, Williams-Brice Stadium, Columbia
Oct. 6 – Carolina Cup Soccer Tournament, Polo Road Complex, Columbia
Oct. 12 – USMC Mud Run, Gaston
Oct. 13 – Balloons Over Anderson festival, Anderson
Oct. 18 – Oct. 30 – Boo at the Zoo, Riverbanks Zoo, Columbia
Nov. 9 – Governor’s Cup Road Race, Columbia
Nov. 14 – Clemson vs. Georgia Tech, Memorial Stadium, Clemson
Nov. 23 – USC vs. Coastal Carolina, Williams-Brice Stadium, Columbia
Nov. 28 – Turkey Day Run, Charleston

Educational Seminars

Oct. 16 – Outer Limits Family Restaurant, 2970 Church St., Conway
Nov. 11 – Lizard’s Thicket, 4616 Augusta Road, Lexington
Nov. 12 – IHOP, 180 Aiken Mall Dr., Aiken

Nov. 13 – Outer Limits Family Restaurant, 2970 Church St., Conway

No appointments are needed. The SC BLUE mobile unit tour will be updated daily, with details posted at www.SCBlueRetailCenters.com and www.facebook.com/scblueretail.  

In addition to the SC BLUE mobile unit, BlueCross has stores open in Mount Pleasant and Greenville and expects to open stores in other locations around the state by the end of 2014.

Headquartered in Columbia, S.C., and operating in South Carolina for more than 65 years, BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises 47 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians. BlueChoice HealthPlan of South Carolina (www.BlueChoiceSC.com) also is an independent licensee of the Blue Cross and Blue Shield Association.



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