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South Carolina BlueCross Offers Fitness Program to State’s Companies

August 14, 2006

Columbia, S.C. -- BlueCross BlueShield of South Carolina is supporting employer efforts to help their employees take charge of their health by offering companies its Walking Works® planning guide and tool kit.

Featuring walking as the activity of choice, WalkingWorks is a structured fitness program that employers can implement at their work sites. WalkingWorks teaches employees the importance of physical activity and how they can increase their current activity levels by adding more steps to their everyday routines.

The planning guide provides step-by-step instructions for a company to launch its own WalkingWorks program. It also includes information about ordering pedometers at a reduced cost and using a free online tool or an Access database to track employee participation. A CD toolkit contains print-ready templates of a large collection of communication materials to promote the program.

The WalkingWorks planning guide and toolkit are available at no charge to benefits administrators of BlueCross accounts.

"More than 60 percent of American adults do not get enough physical activity to provide health benefits. Much of chronic disease is preventable through physical activity and healthy eating," said BlueCross BlueShield Medical Director John Little. "WalkingWorks is a great way for companies in South Carolina to help their own employees enjoy a healthier life."

Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. WalkingWorks is a registered mark of the Blue Cross and Blue Shield Association.

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